Privacy policy

Privacy Policy

Effective Date: May 13, 2026
Last Updated: May 13, 2026

This Privacy Policy describes how Provoke Marketing LLC, a New Mexico limited liability company doing business as NutriPlus ("NutriPlus," "we," "us," or "our"), collects, uses, shares, and protects information about you when you visit, browse, register on, or make a purchase from nutriplus-store.com (the "Site"), or otherwise interact with our products, services, customer support, marketing communications, or social media accounts (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read, understood, and agree to the practices described in this Policy. If you do not agree with any part of this Policy, please do not use the Services.

Information We Collect

We collect several categories of information from and about users of our Site. When you create an account, place an order, contact customer service, subscribe to our newsletter, leave a product review, participate in a promotion, or otherwise communicate with us, you may provide identity data (full name, date of birth if requested for age verification), contact data (shipping address, billing address, email address, telephone number), account data (username, password encrypted, order history, saved preferences, wishlists), transaction data (products purchased, order totals, payment confirmation references — we do not store full credit card numbers, these are processed and tokenized by our PCI-DSS Level 1 certified payment processors), communication data (support tickets, email correspondence, chat transcripts, survey responses, product reviews and testimonials), and marketing data (preferences for receiving marketing from us, subscription status).

When you visit the Site, we automatically collect device data (IP address, browser type and version, operating system, device identifiers, screen resolution, time zone setting), usage data (pages visited, time spent on pages, click paths, referring URLs, search terms used on the Site, products viewed and added to cart, items purchased or abandoned), location data (approximate geographic location derived from IP address such as country, state, city), and information from cookies and tracking technologies as described below.

We may also receive information about you from third parties such as social media platforms when you interact with our content or log in using social credentials, advertising and analytics partners (Meta, TikTok, Google) regarding ad performance and audience attributes, fraud-prevention services that help us screen orders for risk, and shipping carriers and logistics partners providing delivery confirmation and tracking.

How We Use Your Information

We use the information we collect for the following business purposes: order fulfillment (process payments, ship orders, send order confirmations, invoices, tracking notifications, and delivery confirmations), customer service (respond to inquiries, troubleshoot issues, process refunds and returns, handle complaints), account management (create and maintain your account, authenticate logins, allow you to review your order history), marketing and advertising (send promotional emails with your consent where required, retarget you with personalized advertisements across Meta, TikTok, Google, and other platforms, measure the effectiveness of our campaigns), product improvement (analyze usage patterns to improve the Site, develop new products, optimize our offerings), fraud prevention and security (detect, investigate, and prevent fraudulent transactions, unauthorized access, and other illegal activities), legal compliance (comply with tax laws, FDA dietary supplement regulations, FTC advertising rules, consumer protection laws, court orders, and other legal obligations), and business operations (manage internal accounting, perform audits, conduct corporate transactions such as mergers or acquisitions).

Legal Basis for Processing

We process your personal information based on one or more of the following legal grounds: performance of a contract (to fulfill your orders and provide our Services), consent (where you have given us specific consent, for example marketing emails), legitimate interests (to operate, secure, and improve our business, prevent fraud, and conduct marketing in a non-intrusive way), and legal obligation (to comply with applicable laws and regulations).

How We Share Your Information

We do not sell your personal information. We share your information only as described below.

We engage trusted third-party vendors to perform services on our behalf, including Shopify Inc. for e-commerce platform hosting, Stripe, PayPal, and Adyen for payment processing (PCI-DSS compliant), Klaviyo and Mailchimp for email marketing automation, USPS, UPS, FedEx, and DHL for order shipping and delivery, Google Analytics and Hotjar for Site analytics and user behavior, Meta, TikTok, and Google Ads for advertising and conversion tracking, Zendesk or Gorgias for customer support ticketing, and Cloudflare for Site security and content delivery. All service providers are contractually required to use your information only to perform their services for us and to protect your data in accordance with applicable laws.

We may disclose your information when we believe in good faith that disclosure is necessary to comply with a legal obligation, court order, subpoena, or government request, to protect and defend the rights, property, or safety of NutriPlus, our customers, or others, to prevent or investigate possible wrongdoing in connection with the Services, or to enforce our Terms of Service.

If we are involved in a merger, acquisition, asset sale, reorganization, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any such change in ownership or control.

We may also share your information for any other purpose disclosed to you and with your consent.

Your Privacy Rights

Depending on your state of residence, you may have specific rights regarding your personal information.

If you are a California resident, under the CCPA and CPRA you have the right to know what categories of personal information we collect, the sources, the business purposes for collecting it, and the third parties with whom we share it, to request access to the specific pieces of personal information we have collected about you, to request deletion of your personal information (subject to certain exceptions), to request correction of inaccurate personal information, to opt out of the sale or sharing of personal information (we do not sell personal information), to limit the use and disclosure of sensitive personal information, and to non-discrimination for exercising your rights. To submit a verifiable consumer request, email contact@nutriplus-store.com with "CCPA Request" in the subject line.

Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws may have similar rights to access, delete, correct, and port their personal information, as well as to opt out of certain processing activities. To exercise these rights, contact us at contact@nutriplus-store.com.

To exercise any of the rights described above, contact us at contact@nutriplus-store.com or by mail at the address listed at the end of this Policy. We will verify your identity before responding and aim to fulfill verified requests within 45 days. We may extend this period by an additional 45 days when reasonably necessary, with notice to you.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, including to satisfy any legal, tax, accounting, or reporting requirements. Order and transaction records are retained for at least 7 years for tax and accounting compliance. Marketing data is retained until you unsubscribe or request deletion. Account data is retained while your account is active, plus 2 years after deactivation. Customer support records are retained for 3 years after the last interaction. When information is no longer needed, we securely delete or anonymize it.

Data Security

We implement administrative, technical, and physical safeguards designed to protect your personal information, including SSL/TLS encryption for all data transmitted to and from our Site, PCI-DSS compliant payment processing (we never store full payment card numbers), access controls limiting employee access to personal information on a need-to-know basis, regular security audits and vulnerability scans of our infrastructure, and encrypted storage of sensitive data at rest. Despite these measures, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to operate essential Site functions (shopping cart, login session), remember your preferences (language, currency), analyze Site traffic and performance, deliver personalized advertisements on third-party platforms, and measure the effectiveness of our marketing campaigns. You can manage cookies through your browser settings. Disabling cookies may impact Site functionality.

Third-Party Links

The Site may contain links to third-party websites, plugins, and applications. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing them with any information.

Children's Privacy

Our Services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have collected information from a child under 18 without parental consent, we will delete that information promptly. If you believe we may have collected information from a minor, please contact us immediately.

International Users

Our Services are operated from the United States and are intended for U.S. customers. If you access the Site from outside the United States, your information will be transferred to, stored, and processed in the U.S., where data protection laws may differ from those in your country.

Do Not Track

Some browsers offer a "Do Not Track" (DNT) feature. Because there is no industry standard for DNT signals, we currently do not respond to DNT signals.

Changes to This Policy

We may update this Policy from time to time to reflect changes in our practices, legal requirements, or business operations. The updated version will be posted on this page with a revised "Last Updated" date. Material changes will be notified by email or prominent Site notice. Continued use of our Services after changes constitutes acceptance.

Contact Us

For questions, concerns, or requests regarding this Privacy Policy or your personal information, contact Provoke Marketing LLC (d/b/a NutriPlus), 6547 N Academy Blvd, Colorado Springs, CO 80918, United States. Email: contact@nutriplus-store.com. Phone: +1 (575) 214-3609. Customer service hours: Monday through Friday, 9:00 AM to 6:00 PM (EST).